This is a case study for an integrated campaign I helped put together for Netflix, while at Trailer Park (which I mentioned here). It was was a real team effort, especially from guys like Dan Kaiser and Chris Berry who beat the bushes to get early UGC entries. Any time you have an online campaign that makes it to the Today Show, you're doing something right.
I was previously excited about...
- What's this all about?
- I needed a simple way to update http://jeffnicosia.com and realized it's easier to have a second, more fluid site. So here you are. Thanks for coming!
